To create value for our stakeholders throughout the pyrethrum supply chain by:
- Enhancing the quality and quantity of pyrethrum production through the adoption of best agronomic practices, improved seed varieties and in-vitro laboratory technology programs.
- Producing pyrethrum-based organic products that contribute to the promotion of organic agriculture in Tanzania and the East African region.
- Strengthening the skills and capacities of our employees and farmer partners through continuous training and development programs.